Branding + Packaging Concept
3:4 YEAR OF THE SUN
branding // packaging // ui design
3 By 4 Sunglasses was created to appeal to a new generation of clip on sunglass users. Clip on sunglasses have been traditionally marketed towards an older demographic, even though 60% of the entire population use corrective lenses. 3:4 aims to target a youthful audience with it’s bright colors and graphic elements, however the various styles fit a variety of eye ware.