BRANDING // PACKAGING DESIGN
Condomints was created when I was asked to create a product that identifies and solves a problem for a specific demographic. Condomints is a small product that contains two condoms and four pieces of gum and can easily fit into a jean pocket or purse. Ideally this product could be purchased from college campus shops, bars, or bathroom dispensers at a low cost.
After a conversation with a friend about dating apps (Tinder, Bumble, ect.) turned into how casual sex and dating had become I began researching how many people are actually using condoms and/or birth control. I wanted to focus on young adults ages 18–24 as they are responsible for almost half of the population’s STIs. One study from the CDC reported that only 20% of sexually active adults use a condom 100% of the time. This number considers the entire population however, I concluded three main causes of why young adults are extremely casual about their condom usage with NEW partners.
1. not prepared
My research concluded the most common reason people do not use a condom with a new partner is they simply do not have one. Many said they were surprised when the opportunity presented itself and they did not bring a condom with them to the bar, party, ect. or did not have any at home.
Of these CASES 89% had sex anyway.
2. Believe that their partners (esp. female partners) are “clean”
Second, many young people believe that their chosen partners do not carry any STI’s. This rate was especially high when I asked males about their female partners. One responded “I think that women are cleaner than guys and just wouldn’t have sex if they had an infection”. About 1/4 of people said they asked if their partner had been tested recently and believed them if they said yes.
CHLAMYDIA AND GONORRHEA ARE ASYMPTOMATIC IN 50% OF FEMALES AND 10% OF MALES, MEANING THEY SHOW ZERO SIGNS OF INFECTION.
3.65% of females have never bought condoms
Finally, young women are not purchasing condoms. While 80% of all females do not feel it is entirely the males responsibility to purchase condoms, only 6% said they keep condoms with them regularly. Interestingly, more than 60% of females who reported they are using other forms of birth control (the pill, IUD, birth control shot) feel that they should not be responsible for providing both.